creative direction for musician + producer,

SAM DIMITRIUS

SAM DIMITRIUS is a musician, songwriter & music producer from just north of Boston. I’ve been working as his creative director since spring of 2024, where we’ve collaborated on cover art, HIFI and LOFI promotional content, and other branding for his EP rollout that is set to release in spring of 2025.

Signage Design

Sam is a busker at heart — some of his most successful collaborations and meetups started from getting discovered while street performing or “busking.” Print marketing is so important for this form of promotion, so we got together to design roll up signage he could use whenever he performs — whether in the heart of downtown Boston or at a market in Salem NH.

I helped Sam grow his Instagram following by 21% in just a few months by curating some thoughtful and intentional reels to promote his music. Personality combined with professionalism was very important to us in this process. Here are a few samples of content we created for TikTok & Meta!

meta & tiktok content

Cover Art
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